5 Smart Ways to Use Canva to Create Engaging Social Media Content

In an era where the solopreneurs rule, independent business owners have had to understand how to juggle a lot of skills at once - being your own accountant, admin team, operations manager, and marketing department is no easy accomplishment. The advent of canva design templates has reduced the burden a little, making graphic design a more spontaneous and easy-to-navigate process for those lacking in InDesign expertise. Their regularly-updated variety of templates, a library of millions of social photography and social video, and over 3,000 fonts have made it a staple in the toolbox of brand owners and marketers alike. Whether you’re creating digital or print content, the easy solution is to buy canva templates.

In this post, we’ve compiled our list of some top ways you can use canva social media templates to enhance your brand’s social media presence and content, from creating professional and unique graphics to managing social media on-location any time.

Establish Consistent Branding Throughout All Your Graphic Assets

When managing your brand's visual identity, it can be overwhelming to juggle all the different components and remember to keep things stylistically consistent. Thankfully, Canva has in-built brand kit abilities to upload your logos, fonts, color palette, and more in one convenient spot. Ensure that your content is stylistically identical and cohesive by copying settings and elements across designs and using Canva’s different tools to move and manage files as you need to ensure their alignment.

Experiment With Video

Canva is a website that allows you to create all sorts of graphics, from social media posts to presentations. Recently, they've updated their video editor, meaning that you can now create engaging and attractive videos with just a few clicks. You can either use one of the social media Canva templates or make your own from scratch. Whichever route you choose, it's a simple way to create videos that could inspire, educate, and entertain your audience. Plus, with the social media templates, you can easily customize them to ensure that your video looks just right. Whether you're looking to create a quick video for social media or something more in-depth, Canva is definitely worth checking out.

Resize Content for Different Platforms With the Single Click

If you're familiar with graphic design, then you know how frustrating it can be to try and recreate an entire design in a new size to fit a new aspect ratio. With Canva's resize button, you can quickly create a copy of your design in a new size with the click of a button. This is especially useful when creating Canva Instagram carousels, as the sizing and spacing of elements can be difficult to transfer over correctly. With the resize button, you can easily create a new design in the desired size and shape, making the process much simpler and more consistent.

Create Infographics With Graphs and Charts

Traditionally, data visualization has been a difficult area of design, typically left to experienced professionals. However, Canva's infographics templates allow anyone to create stunning visuals with just a few clicks. Canva's Charts tab enables users to quickly and easily create beautiful infographics with data. By including information and evidence-based content across social media posts, businesses can build trust with their target audience. Utilizing data visualization is an excellent way to validate the need for a brand's products or services. Consequently, infographics Canva templates are changing the game by making data visualization accessible to everyone.

Track Posts Engagements

Canva's Insights dashboard is a great way to measure the success of your social media posts. The app can track important metrics like impressions, clicks, reactions, and engagements. This information is presented in an easy-to-read mini dashboard, so you can access all the info you require at the drop of a hat. Canva's quote templates are also a great way to improve your social media posts. The app offers a variety of quote templates that you can use to create beautiful and engaging posts.